In person: Advertising Architects: The Architectural Review
Advertising Architects: The Architectural Review
Friday 4 October 2024 at 6.30pm
The Gallery, 70 Cowcross Street, London, EC1M 6EJ
Dr Jessica Kelly will look at how The Architectural Review in the mid-twentieth century publicised and promoted architects and architecture for a public audience.
Before 1986 registered architects in Britain were not permitted to advertise their services under the Royal Institute of British Architect’s code of practice. This ban on advertising was a way of distinguishing the gentlemanly profession of architect from the overtly entrepreneurial activities of the construction industry. Advertising was what separated architects from builders. And yet architecture was a commercial enterprise and architects were reliant on clients and patrons to finance their work.
Media, such as architectural magazines, exhibitions and later radio and television, took on the work of advertising architects to potential clients. The promotional function of the media has been overlooked because it contradicted the etiquette and regulations of the architectural profession, but this talk will demonstrate how important magazines like The Architectural Review were for advertising architects.
Dr Jessica Kelly is Reader in Architectural and Design History at London Metropolitan University.
In Person: C20 Society Members £10; Non-Members £15; Young C20 member + guest Free*; Student + guest £5 **.
*For Young C20 members, please email coordinator@c20society.org.uk to secure a place.
**For student pricing please select from the dropdown option next to ‘membership number’ on the booking form below.
Includes a glass of wine
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Note: This event is hybrid and is being run both in-person at Cowcross Street Gallery and online via Zoom. The event will be recorded and offered as a catch-up lecture for those who have booked and will be available for two weeks.
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The Twentieth Century Society is an IHBC (Institute of Historic Building conservation) recognised CPD provider.
The Twentieth Century Society is a registered charity, no 1110244
Images:
(Left) The Architectural Review, July 1941. Image courtesy of The Architectural Review and The Museum of Domestic Design and Architecture
(Right) Gordon Cullen, Rendering of the army exhibition, The Architectural Review, October 1943. Copyright: Gordon Cullen Estate. Image courtesy of the Museum of Domestic Design and Architecture.
THIS BOOKING IS FOR AN IN-PERSON TICKET ONLY (COWCROSS STREET GALLERY)