The Twentieth Century Society

Campaigning for outstanding buildings

Events Archive

In Person: Twentieth Century Shops Lecture Series 3: The Twentieth Century Boutique



The Gallery, 70 Cowcross Street

Twentieth Century Shops Lecture Series 3: The Twentieth Century Boutique

Thursday 15 February at 6.30 pm

The Gallery, 70 Cowcross Street, London, EC1M 6EJ

The third lecture by Bronwen Edwards in the series Twentieth Century Shops: From Arndale to Zara, marking the publication of 100 20th Century Shops.

Boutiques offer an eclectic celebration of the century’s fashionable architectures, clothes and commodities. During the twentieth century they have evolved from their initial incarnation in the 1920s as intimate, jewel-like, high-fashion shops influenced by French couturier salons. From the 1950s to the 1970s they became the creative expression of rebellious young designers whose exuberant clothes epitomised Swinging London, before evolving into today’s opulent showcases for global fashion. By their very nature, boutiques are ephemeral, changing as fast as the fashions they sell, and often housed within existing buildings. This talk will discuss some of the most striking and influential boutiques and look at interiors designed by architects from Ernö Goldfinger’s shop for Helena Rubinstein to Eva Jiřičná’s work for Joseph and John Pawson’s for Jigsaw.

Dr Bronwen Edwards is senior lecturer in geography and town planning at Leeds Beckett University. She specialises in feminist, cultural and historical geography and architectural history.

In person price: C20 Society Members -  £10;  Non-Members - £ 15;  Young C20 member + guest- Free;  Student + guest- £5.

*For student pricing please select from the dropdown option next to 'membership number' on the booking form below.*

*For Young C20 members, please email  to secure a place.*

Includes a glass of wine

Note: This event is hybrid and is being run both in-person at Cowcross Street Gallery and online via Zoom. The event will be recorded and offered as a catch-up lecture for those who have booked and will be available for two weeks.

Not a member yet? Join Here and benefit from event ticket discounts.

Looking to support our campaigning? Donate to our casework Here.

The Twentieth Century Society is an IHBC (Institute of Historic Building conservation) recognised CPD provider.

The Twentieth Century Society is a registered charity, no 1110244

Above image:  Former Jigsaw Store, Bond Street, London (1995-96) © John Pawson